WHAT IT IS: The iconic lipstick maxed out to give lips more with a silky-matte finish and good-for-lips formula that looks richer, feels better and lasts longer. Get more color with full-coverage, pigment-rich payoff in the brand’s widest range of 39 artist-approved shades.WHAT IT DOES: Get more comfort with a creamy blend of coconut oil, shea butter and cocoa butter that conditions and nourishes lips. Get more care with instant and eight-hour moisture. Get more long-wear with 12 hours of non-fading, long-lasting color that leaves lips looking visibly fuller from the very first ultra-vibrant glide. Get a more luxe look with a high-shine packaging design on the outside and M·A·C-embossed bullet on the inside. The iconic matte lipstick that changed the world we live in may have been reimagined, but each famous and fresh hue still serves up that signature vanilla scent you already love (or soon will…).– Conditions and nourishes lips – Immediate and 8-hour moisture – Comfortable formula – Lips look visibly fuller, 12 hours – Long-wearing and color-true, 12 hours – Non-feathering and non-bleeding, 12 hours – Non-flaking and non-caking, 12 hoursKEY INGREDIENTS: – Cocoa butter – Shea butter – Coconut oilHOW TO USE IT: – Apply Lipstick directly to lips. – Pro tip: Define lips with Lip Pencil or layer on Lipglass for a high-shine finish. – Pro tip: Dab Lipstick on cheeks for a monochromatic pop of color.